Privacy Policy

Last Updated: [Insert Date]

Welcome to Trendy Feet Sales (“we,” “our,” or “us”). At trendyfeetsales.com, we are committed to protecting the privacy and security of our customers’ personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make a purchase from us.

Our athletic and urban explorer customers – from competitive runners needing racing flats to trail enthusiasts seeking rugged footwear – trust us with their data. We value this trust and maintain the highest standards of data protection to match the performance quality of our products.

1. Information We Collect

We collect the following types of information to provide and improve our services:

• Personal Identification Information: Name, email address, shipping/billing address, phone number when you create an account or place an order.
• Payment Information: Credit/debit card details (processed securely through PCI-DSS compliant gateways), PayPal email (we never store full card details).
• Device and Usage Data: IP address, browser type, operating system, referring URLs, pages visited, time spent on site (collected through cookies and similar technologies).
• Communication Data: Records of customer service interactions, product reviews, and survey responses.

2. How We Use Your Information

We use your information for the following purposes:

• To process and fulfill your orders for performance footwear (running shoes, soccer cleats, trail shoes, etc.)
• To provide customer support and respond to inquiries
• To improve our website, products, and services based on user preferences
• To prevent fraud and enhance security (using real-time monitoring similar to our payment security measures)
• To send transactional emails (order confirmations, shipping updates)
• With your consent, to send marketing communications about new products and promotions

3. Data Sharing and Disclosure

We may share your information in these limited circumstances:

• Service Providers: With trusted third parties who assist in operations (payment processors, shipping carriers, IT services) under strict confidentiality agreements.
• Legal Compliance: When required by law or to protect our rights (e.g., fraud investigation, court order).
• Business Transfers: In connection with a merger, acquisition, or sale of assets (customers will be notified).

We never sell your personal information to third-party marketers.

4. International Data Transfers

As we serve customers worldwide (excluding some Asian regions), your data may be transferred to and processed in countries outside your residence. We ensure all transfers comply with applicable data protection laws and implement appropriate safeguards.

5. Data Storage and Security

We implement robust security measures to protect your information:

• 256-bit SSL encryption for all data transmissions (matching our payment security standards)
• PCI-DSS compliance for payment processing
• Regular security audits and vulnerability testing
• Limited access to personal data on a need-to-know basis

While we take reasonable precautions, no internet transmission is 100% secure. We encourage customers to use strong passwords and monitor account activity.

6. Your Rights and Choices

Depending on your location, you may have these rights regarding your personal data:

• Access: Request a copy of your personal data we hold.
• Correction: Update inaccurate or incomplete information.
• Deletion: Request erasure of your data under certain conditions.
• Opt-Out: Unsubscribe from marketing emails (using the link in each email).
• Restriction: Limit how we use your data in specific circumstances.

To exercise these rights, please contact us at [email protected].

7. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Remember your preferences and shopping cart items
• Analyze website traffic and user behavior (using services like Google Analytics)
• Deliver targeted advertisements (through platforms like Facebook Pixel)

You can control cookies through your browser settings. Disabling cookies may affect website functionality.

8. Children’s Privacy

Our website is not directed to children under 16. We do not knowingly collect personal information from children without parental consent.

9. Changes to This Policy

We may update this Privacy Policy periodically. The “Last Updated” date at the top will indicate revisions. Continued use of our services constitutes acceptance of the updated policy.